Our Team

  • Rudy G. Shukri FIMI Business Leader
    Performance Improvement Coach
  • Khaled A. Alwassia Alwassia Business Leader
    Executive & Business Coach
  • Farid Sfeir Training Manager
    Instructional Designer
  • Mahdi Ghurayeb Business Development Executive
    Sales Trainer
  • Moncef Boukhris Associate
    Talent Development
  • Abdulaziz Alsayid Associate
    Talent Development
  • Fatimazahra Chakkar Associate
    Talent Development
  • Rayane Al Achkar Personal Empowerment Coach
    Wellness Consultant
  • Jennifer Jneid Brand Manager
  • Hans Luy Consultant
  • Antonio Jneid Office Assistant
Rudy G. Shukri FIMI Business Leader
Performance Improvement Coach
  • A highly sought-after certified coach, trainer, and consultant.
  • 22 years of experience with a multitude of industries in more than 30 countries around the Middle East, Europe, Africa, Asia, North America & the Indian subcontinent
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Khaled A. Alwassia Alwassia Business Leader
Executive & Business Coach
  • Passionate about ROI in talent creation
  • Led dealership teams to win regional manufacture awards & established fully IMI accredited Apprenticeship programs in KSA
  • Worked with leading German, Asian and American distributors in a variety of operational & training leadership capacities
  • Certified executive & team coach
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Farid Sfeir Training Manager
Instructional Designer
  • A globally accredited tri-linguist training consultant
  • Specialized in material design, sales, and after-sales
    training and coaching, technical training delivery & more
  • A previous master technician with experience in all vehicle systems
  • Worked with brands such as Mercedes, General Motors, and Audi, Jaguar Land Rover, Porsche, Nissan, Ford, and GM
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Mahdi Ghurayeb Business Development Executive
Sales Trainer
  • A bilingual IT and Sales professional.
  • A Certified Success and Sales Trainer, specializing in Business-to-Business (B2B) selling.
  • Inspiring sales teams to become High-Performers and giving them the tools, they need to attract High-Value Clients.
  • Winner of the Sales Pro of The Year Award from the Sales Professional Society.
Moncef Boukhris Associate
Talent Development
  • A tri-lingual communicator
  • Led, coached, & trained various teams of motivated professionals in the automotive industry
  • Worked with VOITH, GmbH, SIEMENS/DUEWAG, AG, and BOSCH
  • Has been leading departments with Nissan, Ford, Jaguar, & Land Rover
  • A certified Master Trainer by Ford Academy
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Abdulaziz Alsayid Associate
Talent Development
  • A certified bi-lingual trainer
  • Has over than 18 years of experience in sales, customer service, showroom management & inventory management
  • Specialized in designing & delivering training to develop competent sales teams
  • Worked with General Motors & Ford
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Fatimazahra Chakkar Associate
Talent Development
  • A trilingual, customer service professional
  • Had over 10 years of experience in maximizing customer satisfaction & dynamic team leadership in different industries
  • Worked in projects for Land Rover, Jaguar, Mazda, BMW, MINI, Nissan and Ford
  • A certified Master Trainer by Ford Academy
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Rayane Al Achkar Personal Empowerment Coach
Wellness Consultant
  • Certified coach from the Institute of Integrative Nutrition (IIN), New York, USA
  • Certified Quality Improvement Facilitator with Facilitated Improvement for Corporate Success (FICS), Ottawa, Canada; with expertise in developing and delivering training content in quality improvement concepts
  • Masters in Public Health from Rollins School of Public Health, Atlanta, GA, USA
  • Over 10 years experience in healthcare quality management and improvement, including accreditation, surveys/tracers, strategy, and policy development, change leadership, and project management
Jennifer Jneid Brand Manager
  • A trilingual marketing professional.
  • Worked on campaigns for companies in the FMCG, fashion, hospitality, and talent development industries.
  • A holder of a master’s degree from the Digital Marketing Institute, Ireland
  • Certified from Emeritus Institute of Management in Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
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Hans Luy Consultant
  • With more than 40 years of experience in the automotive industry, Hans worked with brands such as BMW, Mini, Rolls Royce, Land Rover, Jaguar, Ferrari, and Maserati.
  • He started his career by managing the facilities at the dealership and by training the talents.
  • He was appointed to lead and design projects related to warranty, spare parts, sales, after-sales customer satisfaction, and turnover.
  • Hans works to create alignment between specific actions to be taken and possible investments to think of.
Antonio Jneid Office Assistant
  • A tri-linguist fresh graduate.
  • A superior technician coupled with curiosity to grow his soft skills
  • Interested in inspiring youth.